14 July 2008

Malcolm Gladwell – Blink

Posted by Dirk under: books .

The subtitle of this book is “The Power of Thinking Without Thinking” and that’s pretty much what it’s about.  Gladwell is good at finding and telling anecdotes to illustrate his point.  In this book, he talks about ‘thin slicing’, or letting our unconscious quickly analyze a complex situation in ways that our conscious mind can’t.

The book is a really easy read. Gladwell is an engaging writer.  His anecdotes are interesting and fun.

I liked it and will be looking for a copy of his other book, The Tipping Point, to read.

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